Free plan
Free
€0
- Up to 50 orders/month
- Full feature access
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Comparison · Juicy vs TrueProfit
Juicy vs TrueProfit: Which Shopify Profit Tracker Wins in 2026?
A fast, honest breakdown of pricing and features, so you know which tool fits your store before you switch.
Quick answer: Juicy gives you the same full feature set (attribution, COGS, shipping rules, AI insights) on every plan, including the free one. TrueProfit gates its best features behind a $200/month Enterprise plan. If you're comparing on price-to-feature access, Juicy comes out ahead.
Why merchants choose Juicy
- ✓Real free plan, no card required, full features included
- ✓Same feature set on every tier, no $200/mo paywall for attribution or AI
- ✓AI insights via Shopify's Sidekick, plus its own MCP to connect ChatGPT, Claude, and more
- ✓Historical margin lock-in: update costs without rewriting past profit
- ✓Exportable P&L reports on every plan, including Free
Juicy dashboard
TrueProfit dashboard
At a glance
| Juicy | TrueProfit | |
|---|---|---|
| Starting price | Free (up to 50 orders/mo) | $35/mo (no free plan) |
| Top plan | €49/mo | $200/mo |
| Free trial | 14 days + a permanent free plan | 14 days |
| Annual discount | Not applicable at this pricing structure | None currently offered |
| Shopify rating | 4.9★ (53 reviews) | 5.0★ (~770+ reviews) |
| Launched | April 2025 | July 2019 |
| Languages | 10, incl. Swedish, German, Japanese | 3 (English, French, Spanish) |
Feature comparison
| Feature | Juicy | TrueProfit |
|---|---|---|
| Cost tracking (COGS & shipping) | ✓Same on every plan, plus historical margin lock-in | ✓5–unlimited COGS zones depending on plan |
| Ad attribution | ✓Meta, Google, TikTok, Snapchat, Pinterest, every plan, free included | !More channels overall, but full attribution is Enterprise-only ($200/mo) |
| AI / LLM integration | ✓Built into Shopify's AI Sidekick, plus its own MCP to connect ChatGPT, Claude, and more, every plan | !Separate TrueProfit MCP tool, Enterprise-only ($200/mo) |
| Customer Lifetime Value | –Not currently offered | ✓Dedicated CLV & cohort analysis, every plan |
| P&L reporting | ✓Full cost & profit breakdown, including exportable P&L reports, every plan | ✓Dedicated P&L report, Advanced plan and up |
| Multi-store | ✓Combined dashboard across stores | ✓Combined dashboard across stores |
Pricing
Juicy
Starter
Growth stores
€29 / mo
- Up to 500 orders/month
- Full feature access
- 14-day free trial
Advanced
Scaling teams
€49 / mo
- Above 500 orders/month
- Full feature access
- 14-day free trial
Every plan, including Free, gets the same features. You only pay more as your order volume grows.
TrueProfit
Basic
$35/mo
Profit dashboard, CLV, quantity-based COGS
Advanced
$60/mo
+ Product Analytics, P&L report
Ultimate
$100/mo
+ Ad Sync Custom Rules, unlimited COGS zones
Enterprise
$200/mo
+ Marketing Attribution, AI/LLM integration, unlimited seats
No free plan and no annual discount. TrueProfit is trial-then-pay on every tier, and full attribution + AI insights require the $200/mo Enterprise plan.
Juicy is a good fit if:
- ✓You want the same features on every plan, including free
- ✓You want attribution and AI insights without an Enterprise price tag
- ✓You want costs to preserve historical margins as they change over time
Where TrueProfit does more
In the interest of transparency: TrueProfit has one thing Juicy doesn't offer today, cohort-based Customer Lifetime Value analysis on every plan. It's also been around longer, live since 2019 with a larger review base (~770+ vs. Juicy's 53).
FAQ
Is TrueProfit more expensive than Juicy?
Yes, at every comparable tier. TrueProfit's entry plan starts at $35/month with no free option, while Juicy has a permanent free plan and paid tiers starting at €29/month. TrueProfit's full feature set (including Marketing Attribution and AI insights) also requires its $200/month Enterprise plan, whereas Juicy includes those features on every plan.
Does Juicy have AI features like TrueProfit?
Yes. Juicy integrates with Shopify's built-in AI Sidekick, and also has its own MCP connector so you can plug it into ChatGPT, Claude, and other AI tools directly. Both are included on every plan, not gated behind an Enterprise-tier price tag like TrueProfit's.
Comparison last verified July 22, 2026, against trueprofit.io/pricing and juicy.fyi. Pricing and features change. Check both companies' current pages before making a decision.
Also comparing tools? See Juicy vs Triple Whale and Juicy vs GoProfit.
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