Free plan
Free
€0
- Up to 50 orders/month
- Full feature access
← Back to juicy.fyi
Comparison · Juicy vs Triple Whale
Juicy vs Triple Whale: Which One Fits Your Shopify Store in 2026?
A fast, honest breakdown of pricing and features, so you know which tool fits your store before you switch.
Quick answer: Juicy is a focused profit-tracking tool for Shopify, built to show your real net profit per order, starting free. Triple Whale is a much broader AI marketing and attribution platform starting at $219/month. If what you actually need is accurate profit numbers (COGS, shipping, fees), Juicy does that job directly, at a fraction of the price.
Why merchants choose Juicy
- ✓Real free plan, no card required, full profit-tracking features included
- ✓Same feature set on every tier, no $749/mo jump to unlock automation
- ✓Purpose-built for accurate profit per order: COGS, shipping, fees, taxes
- ✓AI insights via Shopify's Sidekick, plus its own MCP to connect ChatGPT, Claude, and more
- ✓10 languages supported, Triple Whale's interface is English only
Juicy dashboard
Triple Whale dashboard
At a glance
| Juicy | Triple Whale | |
|---|---|---|
| Starting price | Free (up to 50 orders/mo) | Free (basic tracking only) |
| First paid plan | €29/mo | $219/mo (Foundation) |
| Top plan | €49/mo | $749/mo (Automate), custom pricing above that |
| Pricing model | Based on order volume | Based on store GMV and feature tier |
| Annual discount | Not applicable at this pricing structure | 2 months free when paid annually |
| Shopify rating | 4.9★ (53 reviews) | 4.1★ (87 reviews) |
| Launched | April 2025 | December 2020 |
| Core focus | Shopify profit tracking (COGS, shipping, fees) | AI marketing, attribution, and campaign automation |
Feature comparison
| Feature | Juicy | Triple Whale |
|---|---|---|
| Profit & COGS tracking | ✓Core focus, with shipping rules and historical margin lock-in, every plan | !Basic profit insights as one feature within a much broader analytics suite |
| Ad attribution | ✓Meta, Google, TikTok, Snapchat, Pinterest, every plan, free included | !First and last-click on Free, full multi-touch attribution needs Foundation ($219/mo) |
| AI assistant | ✓Built into Shopify's AI Sidekick, plus its own MCP to connect ChatGPT, Claude, and more, every plan | !Moby AI operator, but automations and autonomous actions need Automate ($749/mo) |
| Marketing mix modeling & incrementality testing | –Not currently offered | ✓Compass, included on Enterprise (custom pricing) |
| Ad creative generation | –Not currently offered | ✓Image and video generation, Automate plan and up |
| Multi-store | ✓Combined dashboard across stores, every plan | –Not clearly advertised as a standard feature |
Pricing
Juicy
Starter
Growth stores
€29 / mo
- Up to 500 orders/month
- Full feature access
- 14-day free trial
Advanced
Scaling teams
€49 / mo
- Above 500 orders/month
- Full feature access
- 14-day free trial
Every plan, including Free, gets the same features. You only pay more as your order volume grows.
Triple Whale
Free
$0/mo
Triple Pixel, first and last-click attribution, post-purchase survey, AI visibility insights
Foundation
$219/mo
Multi-touch attribution, custom dashboards, SQL editor, Moby AI operator
Automate
$749/mo
Moby automations, Moby Specialists, ad creative generation, autonomous campaign actions
Enterprise
Custom
Compass (MMM + incrementality + MTA), multi-brand reporting, SOC 2, dedicated support
Triple Whale's paid plans are priced by a combination of store GMV and feature tier, so the exact monthly cost can run higher than the listed starting price depending on your revenue. Annual billing gets two months free.
Juicy is a good fit if:
- ✓You want accurate profit numbers (COGS, shipping, fees) without paying for a full marketing AI suite
- ✓You're a smaller or mid-size store and don't need enterprise-scale attribution modeling
- ✓You want the same features on every plan, including free
Where Triple Whale does more
In the interest of transparency: Triple Whale is built for a different, broader job than Juicy. It offers marketing mix modeling and incrementality testing (Compass), AI-driven ad campaign automation and creative generation (Moby), and 60+ integrations across the wider ecommerce stack. It's also been around longer, live since 2020. That breadth is exactly why it costs 5 to 15 times more than Juicy once you're past the free plan.
FAQ
Is Triple Whale more expensive than Juicy?
Yes, significantly. Triple Whale's Free plan has no cost, but its first paid tier (Foundation) starts at $219/month, and its Automate tier is $749/month. Juicy's most expensive plan is €49/month, and its free plan includes full profit-tracking features up to 50 orders/month.
Does Juicy do what Triple Whale's Moby AI does?
Not exactly, they're built for different jobs. Triple Whale's Moby is a broad marketing AI agent that manages ad campaigns, writes emails, and generates creative. Juicy's AI integration, through Shopify's Sidekick and its own MCP for ChatGPT and Claude, is focused specifically on answering questions about your profit and ad performance, not running campaigns for you.
Which one should I choose for my Shopify store?
If you specifically need accurate profit tracking (COGS, shipping, fees, taxes) without a large monthly bill, Juicy is built for exactly that. If you need multi-touch attribution, marketing mix modeling, or AI-driven campaign automation across a large ad budget, Triple Whale's Foundation, Automate, or Enterprise plans cover that, at a proportionally higher price.
Comparison last verified July 22, 2026, against triplewhale.com/pricing and juicy.fyi. Pricing and features change. Check both companies' current pages before making a decision.
Also comparing tools? See Juicy vs TrueProfit and Juicy vs GoProfit.
Ready to see it on your own numbers?
Stop guessing from revenue. Start making decisions from margin.
Try Juicy free on the Shopify App Store